A lot of footballers today have assembled a lot of tattoos which show there masculinity because it makes them look stronger and people will be afraid of them. It also shows they are over 18 because that is the legal age for people to get tattoos.
David Beckham has assembled a collection of tattoos and he personally stars in adverts which are his own product which makes young lads want to be like him because of all the attention he gets from girls and fame from his footballing days. He is like a stereotypical role model which people want to follow because of what he has achieved throughout his life.
Promoting products by doing a range of things which can boost sales by getting famous people to do such as advertising on a aeroplane magazine. if they are well known it could be very beneficial about selling a product